Playradar is a next-generation B2B gaming brand redefining how players engage with sport and gaming.
We build immersive hybrid experiences powered by combining sports content, AV streams, real-time and historical data and advanced gaming mechanics - creating a new hybrid category where sports and casino come together in one seamless experience. As a part of Sportradar, we’re working with the biggest sports organisations around the world.
Alongside this innovation, we deliver a premium core casino portfolio including slots, crash and table games, arcade and virtual sports built with strong mechanics and a consistent release roadmap for regulated markets.
Our focus is simple: increase session time, strengthen cross-sell and provide operators with scalable, market-ready gaming solutions built for long-term growth.
A multiplayer sports entertainment center running 24/7 - combining live streams, sports data, casino mechanics and social engagement into one dynamic environment. Personalized scheduling, real-time chat and community-driven gameplay create a town square for sports fans to watch, interact and play simultaneously.
Video-based prediction games, crash-style mechanics and virtualized sports roulette experiences transform live and historical sports action into instant-play gaming formats. Our hybrid titles create new engagement touchpoints between sportsbook and casino audiences.
A robust foundation of premium slots, virtuals and casino essentials, delivered to the highest technical and design standards for a smooth, unified player experience.
PROMOTIONAL TOOLS
Create personalized journeys and high-impact experiences across the entire player lifecycle with our integrated gamification engine and configurable jackpot mechanics.
Key capabilities:
MARKETING SERVICES
Acquire, engage and retain players more effectively with advanced marketing technologies that combine performance-based advertising and AI-driven personalisation. Deliver highly targeted omnichannel campaigns powered by real-time behavioral insights, optimize media spend with measurable ROI, and use models to anticipate player preferences, segment audiences and tailor promotions at scale.
Awareness & Acquisition
Acquire high value customers for less and boost brand awareness across Programmatic, Paid Social, Sponsorship deals and more.
Retention & Personalisation
Keep customers engaged and improve your players’ lifetime value with our AI-driven CRM services and personalisation tools.
CONTENT PLATFORM
Playradar is powered by a flexible, high-performance platform built for seamless integration and scalable growth. Unlock our complete ecosystem through a single API – from hybrid sports experiences and casino content to gamification and marketing tools – all within one unified, future-ready environment designed for regulated markets.
